When determining the optimum time to post, keep your objectives in mind. (If you're new to LinkedIn and lack previous data, we recommend a specific smart beginning place in the following section.) Analyzing your analytics data will allow you to narrow down your followers' activity patterns even further. LinkedIn's recommendation engine, like most social media algorithms, promotes recency - so publishing when your audience is online is a good place to start. Having said that, there are some best practices that apply to everyone. Because each brand's audience is unique - located in different time zones, busy with work (and not active on social media) at different times of the day, and so on. Unfortunately, there is no uniform optimal time or day to post that assures maximum reach and interaction. Is there a best time for LinkedIn posting? However, certain periods appear to work better than others.Ĭontinue reading to learn more about the overall best times to publish on LinkedIn, as well as how to determine the optimal time for your brand (without using complicated data crunching). Posting at the correct time can help your material gain early traction and perform better over time - but what is the optimum time to post on LinkedIn to ensure a post is seen? What about the best day of the week for maximum engagement?īecause each audience is distinct, the solution will differ for each brand.
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